Fantasy Word Sounding in Marketing Phonosemantics
نویسندگان
چکیده
منابع مشابه
Estimating Word Phonosemantics
The paper describes a method of word phonosemantics estimation. We treat phonosemantics as a subconscious emotional perception of word sounding independent on the word meaning. The method is based on the data about emotional perception of sounds obtained from a number of respondents. A program estimates word’s emotional characteristics using the data about sounds. The program output was compare...
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ژورنال
عنوان ژورنال: Lege Artis
سال: 2018
ISSN: 2453-8035
DOI: 10.2478/lart-2018-0013